Skip's Flips came to me with a practical problem: their design process made it slow and expensive to explore variations, test ideas, and decide what to produce. They needed a way to experiment quickly without committing to inventory or production upfront.
I designed a lightweight graphic system in Figma that treated patterns, colors, and layouts as modular inputs rather than one-off designs. This allowed the team to swap components, preview results instantly, and generate a wide range of variations without rebuilding files each time. The system reduced friction in the design process and made exploration inexpensive.
Because the system produced consistent, production-ready visuals, Skip’s Flips was able to use it directly for market validation. Designs were tested through a pre-order flow, giving the team clear signals about demand before manufacturing. That data informed production decisions and removed guesswork from what to make and how much to produce.
The same system supported a print-on-demand workflow, allowing the company to align production closely with demand. By connecting design, testing, and production through a shared structure, the system helped minimize waste, reduce risk, and keep the business flexible as trends shifted.
