During my time at IXL Learning, I worked on the foundations for the redesign of Rosetta Stone following its acquisition.
My responsibility centered on restructuring the page hierarchy and user flow to clearly support the primary goal: getting users into a free trial.
To accomplish these goals, I worked through multiple structural and visual layout explorations to simplify the experience, clarify content priority, and reduce friction between landing and trial start.
The top of the page was intentionally focused on value proposition and trial entry, with supporting proof points and marketing content layered progressively as users scrolled.
The visual execution was handled collaboratively, while my focus remained on information architecture, interaction flow, and ensuring the system scaled cleanly across templates.
The final result preserved the Rosetta Stone brand while creating a clearer, more direct path into the product.
